Gap’s “Christmas” Ad

19 11 2009

Christmas is about the birth of Christ!

Two days ago, I put up a post here on Giovanni’s World calling for a Christmas boycott of Gap, Old Navy, and Banana Republic stores — all owned by San Francisco-based Gap, Inc. 

The boycott is sponsored by the American Family Association (AFA).

Well, Gap has responded with a commercial, Ready for Holiday Cheer, that features a group of people dancing and chanting:

Two, Four, Six, Eight, now’s the time to liberate
Go Christmas, Go Hanukkah, Go Kwanza, Go Solstice.
Go classic tree, go plastic tree, go plant a tree, go add a tree,
You 86 the rules, you do what feels just right.
Happy do whatever you wanukkah, and to all a cheery night.

Go Christmas, Go Hanukkah, go whatever holiday you wanukkah.

In effect, Gap is comparing and equating Christmas with:

  • Kwanzaa: A holiday concocted out of whole cloth in 1966 by a black nationalist and college professor named Ron Karenga who served time in prison in the early 1970s after being convicted of felony assault and false imprisonment; and
  • Solstice: A pagan holiday celebrated by Wiccans who practice witchcraft.

Gap also encourages you to “86” or “dismiss” traditions and “do what feels just right.”

To take a poll on whether the boycott against Gap should continue, go HERE.

~Eowyn

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14 responses

19 11 2009
Doc's Wife

What a sad and disgusting poem! Our youngest daughter buys a fair amt. at these stores, and I occasionally buy Banana republic pants or jeans—NO MORE. They have lost my business, and not just this Christmas. I wonder what J. Crew has in their Christmas advertising? Our youngest is obsessed w/ this store. I refuse to enter it any more because our “First whatever–she’s no lady” tries to look like she is in her twenties and many of her hideouss outfits come from there!

19 11 2009
What We Hate, We Make

Really? I think this advertisement is genius! I will save up my money and buy Gap clothes in respect to civil liberties; your right to believe in religion of any kind, your right to be self-loathing and materialistic, your right to respect others.

And why isn’t part of this AFA ban saying something like, “let’s help the poor and homeless?” Do you really think God cares about a term or label for a season? You’d make a much more Christ-like offering to the world if you stopped being so damn selfish.

19 11 2009
Eowyn

Selfish? What’s selfish about asking that a holiday named Christmas be actually about The Feastday (“mas”) of Jesus Christ?

It is other holidays — the concocted Kwanzaa and Solstice — who are selfish because they are piggy-backing on Christmas.

As for giving to the poor, you must be cognitively challenged because you can’t distinguish between a call to boycott Gap vs. charity to the poor. Your sarcasm and outrage are also sadly misplaced because you merely demonstrate your gross ignorance. For it has been demonstrated by social scientist Arthur Brooks, author of Who Really Cares, that conservative Americans are far more compassionate than liberals, giving about 30% more to charities despite making slightly less money. Conservatives also give more of their time and effort in service, as in donating their blood.

Brooks also found that religious participation is the single biggest predictor of whether someone gives to charity. Religious people not only are more likely to give to charity, when they give, they give more—4 times as much. 91% of people who identify themselves as religious are likely to give to charity, as opposed to 66% of people who are irreligious. The religious giver is also just as likely to give to secular causes as religious ones.

Finally, about your chosen moniker “What we hate, we make”:

Do be so good as to point to evidence of “hate” in this post? Actually, the only “hate” I’ve seen here is from you. It’s you who call us, total strangers to you, “damn selfish.”

20 11 2009
DCG

Screw the troll…you have no right to call us selfish. So sanctimonious you are…how in the world do you know what we offer to the world and what charitable contributions we make? Typical lib…spewing venom with no facts. Go back and play with your own kind at Huffpo.

And screw the Gap…(sorry for the cursing, this really pisses me off!)

20 11 2009
littlemissmuffin

Deb, couldn’t have said it better myself! 🙂

19 11 2009
Doc's Wife

Just saw the Gap ad, and it is just plain WEIRD! Hard to understand, and made no sense. Typical liberal CRAP!!

20 11 2009
ValerieC

very sad that Gap had to go to this extreme measure to make an AD….
AFter all CHRIST -mas is all about CHRIST at least for most of us after all IT is because of CHRIST that we celebrate this festive occasion but it one of the most holy days besides Easter.

Society has taken the real meaning out of CHRISTmas… if you don’t share the Christian faith that is ok, but but don’t criticize Christians for what we believe.
This is a FREE country. It isn’t all about gifts and money, the gifts originally started as the Wise Men came and brought gifts to Christ in honor of him. If you don’t celebrate Christmas then by all means don’t put up a tree or buy gifts for what I don’t know what you would be celebrating as CHRISTmas is about celebrating Christs birth, after all if you don’t believe in Him or live your life as a Christian according to biblical standards not what society says.. then by all means you aren’t invited to the Party.. meaning you aren’t invited to celebrate His birth as it means nothing to you.

I pray you enjoy YOUR holiday season but for me and my house we will celebrate the real meaning of CHRISTmas… Jesus’ birth.

21 11 2009
grannywithapitchfotk

I’ve never bought anything at the Gap or places of that ilk. Too plastic, trendy and over priced. Just like everything at any given mall. I don’t even know what’s “in style” anymore, since I wear long denim skirts and anything that will cover my brace. Oh, and sweat pants. A regular fashion plate. I shall probably go for the rest of my life without setting foot in a mall.

C’mon, we all know what Christmas has become. Let the greedy retailers have their day. The time will come when nobody will be able to buy anything. Or maybe we’ll all have uniforms, like “1984”. As long as we have clean underwear who cares?

MERRY CHRISTMAS–Happy birthday, Jesus

Granny

21 11 2009
Jordan

I’m an 18 year old American living in Canada so i am very happy to finally see SOMEONE who agrees with me about this commercial that just REEKS with political liberal corectness. I’m not a Christian, more of a deist, but I very much support Christian morals and ethics moreso than any other major religion. This just illustrates American society in conflict against irreligious liberals. I may have bought from this store a couple years ago but no more and hopefully I can convince my family to do the same.
END RANT.

21 11 2009
Eowyn

Jordan,

No need to apologize. You’re not ranting; you’re telling the truth.

Thank you for supporting authentic Christmas.

God bless!

21 11 2009
giovanniworld

Good rant!

Gio-

21 11 2009
Kathyd

I’ve seen this ad. It was so confusing as I watched it, I wasn’t even aware it was GAP and Old Navy! Thanks for pointing it out. I won’t be shopping there.

8 01 2010
Christmas Advertising « BrandSquare's Blog

[…] GAP’s “Christmas” Ad. Giovanni’s World (wordpress blog) […]

15 06 2014
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